AI photography might be inevitable, but its perfection can erode trust and chip away at women’s confidence. I still believe that – for now – real brand images are the clear winner when it comes to building trust, connection, and showing women how powerful they truly are.
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If you read my last blog then you’ll know that podcast guesting is a fantastic way to market and build your brand. It can help you expand your target audience, establish credibility, create valuable content for your own audience, and even generate sales. But of course, before any of that can happen you need to […]
Colour plays an important role in how your audience perceives you and the memorability of your brand.
Tell us about your business – what do you do, who are your clients, and why do they choose you? I’m a social media manager who works with small business owners to grow their business with social media marketing. The majority of my clients are service-based businesses, I find that service-based businesses often struggle knowing […]
There is no doubt that the Covid crisis of last year (and that’s still with us in 2021) has impacted the way we do business in many ways. Some of these changes have definitely had a positive impact on how we work – for example, our ability to take up new technology to do business […]
Discover three things that, when you nail them, will make it super simple to stand out online confidently and consistently.
Tell us about your business – what do you do, who are your clients, and why do they choose you? I hand make sustainable knitwear. The brand has been built with a passion to look after our planet, with a passion to help people understand the processes involved in making clothes. It’s very sad that we […]
In my last blog, ‘Does Your Instagram Feed Need to be Pretty‘, I talked about how creating a cohesive, visually pleasing look to your instagram feed can benefit your business. Not only does it give you a unique look that no one else has, it also gives others a great first impression of your business […]
Tell us about your business – what do you do, who are your clients, and why do they choose you? The Cullin Interiors is co-founded by powerhouse duo Sarah McMillan & Sheree Cullin. We’re a multifaceted interior design & style hub located in Somerville, servicing the Mornington Peninsula, Melbourne and beyond. Our services include interior design, […]
Often, clients tell me they’ve put off their shoot for quite some time, waiting to feel ‘ready’. My advice? Book now, then get ready! Booking a shoot with plenty of prep time means you have space to get clear on what you’d like to achieve at your session. That could mean understanding what your brand […]
