YOU'RE BRILLIANT AT WHAT YOU DO.
BUT NOT ENOUGH PEOPLE KNOW IT.
The people who already know you trust you completely. Your clients rave about you, your referrals are great and you've built your business on doing really good work. But if you're honest, you're relying on the same circle of people (including friends and family) to keep your business going, while there are 100s and 1000s of people out there who need exactly what you offer but who have no idea you exist.
It's not that your service isn't good enough, or that you need yet another offer. It's simply that:
... because after decades of being told to be humble and polite, being seen (putting a spotlight on yourself) feels wildly uncomfortable.
Amplify is four focused weeks to change that. While you're taking action every week, we'll also sharpen how you talk about what you do, shift your content so it positions you as a paid expert, get you seen beyond your social feed, and make sure your visibility is not just building a wider audience but also leading people to your offers.
There's no hustling, no daily posting marathons, and no showing up as anyone other than the experienced, capable woman you already are.
It's not that your service isn't good enough, or that you need yet another offer. It's simply that:
- you've spent years quietly playing down your expertise.
- you soften your language so you don't come across as too cocky or confident
- you send your time sharing helpful tips and free advice instead of showcasing your experience & results
- you stick to places and actions that feel safe
Amplify is four focused weeks to change that. While you're taking action every week, we'll also sharpen how you talk about what you do, shift your content so it positions you as a paid expert, get you seen beyond your social feed, and make sure your visibility is not just building a wider audience but also leading people to your offers.
There's no hustling, no daily posting marathons, and no showing up as anyone other than the experienced, capable woman you already are.
If you’ve ever opened your phone to post and had no idea where to start, you’re not alone. It’s the thing almost every woman I work with tells me. So this is where we start. I’ll share my simple framework that will make sure your content is doing the three jobs it's supposed to. You’ll put it to work straight away, and instead of wondering what to post, you’ll know exactly what to say and why it matters.
1
Always know what to say
Most of the women I work with have decades of experience, and somewhere along the way they've learnt to play it down. This week we'll look at everywhere you show up. We'll find the places you're softening your credibility, and replace them with language that lets people recognise your expertise straight away. We'll get you clear on your messaging so you can move forward with more confidence, in any situation.
2
Stop softening your expertise
There are plenty of people who do what you do. What makes someone choose you is everything only you bring: your story, your perspective, your personality and the way you see the world. This is where we lock into the real you. Everything you’ve lived and learnt by this stage of life is an asset, not something to tuck away, and it’s exactly what makes the right people remember you and come back.
3
Be seen for who you really are
Visibility shouldn’t be something you have to remember to do, or something that stops the moment life gets busy. In our final week we’ll focus on building it into the way your business already runs, so the right people keep finding you, getting to know you, and reaching out long after our four weeks together are done.
4
Let your visibility work for you
Knowing what to do is rarely what stops us. It's the quiet voice that asks who you think you are, the worry about what people will think, or the feeling that you need to be more ready before you put yourself out there.
So every Thursday we'll meet live for 90 minutes. We'll talk through the week's focus, and I'll coach you through whatever's coming up for you as you stretch, so you leave each call clear on your next step and feeling more confident taking it. Bring your questions, your wins and the bits you're stuck on. That's exactly what these calls are for.
THE REAL WORK HAPPENS ON THURSDAYS
what's included
A WEEKLY RESOURCE
LIVE WRAP UP PARTY
A SUPPORTIVE COMMUNITY
FOUR LIVE COACHING CALLS
Released every Monday, with the week's teaching and one simple action to work through at your own pace.
90 minutes every Thursday at 9.30am AEDT. A replay will be available for those who can't make it live.
A private online space to share wins, ask questions, stay motivated and cheer each other on between calls.
90 minutes together on Friday 4 Dec, to share your wins, reflect on what you've achieved and set your intentions for the months ahead.
Amplify is for women 40+ running service-based businesses: coaches, consultants, creatives, practitioners and professionals who know their stuff and have the experience to back it up. You might be well established or still fairly new to business, but you're not new to your field.
All you need to do is be willing to stretch your visibility muscle each week and show up to the calls.
I'll take care of the rest.
- You're ready to be more visible, even if it feels uncomfortable, because you understand it's necessary to grow your business and achieve your goals.
- You're ready to show up as the expert you are, even if the idea of putting yourself out there brings out your inner critic.
- You want to be visible without feeling like a full-time content creator or spending every evening glued to your phone.
- You want visibility (and the business it holds) to fit around your life, instead of consuming it.
All you need to do is be willing to stretch your visibility muscle each week and show up to the calls.
I'll take care of the rest.
WHO AMPLIFY IS FOR
"Fi creates a space that's both strategic and deeply supportive, helping me gain clarity, confidence, and momentum in my business."
linden fuller
jacqui hawkins
“There have been so many tangible results, including finding the confidence to be more visible, making good money, learning how to market myself, and successfully launching and completing my first online group coaching program.”
suzanne rowe
“Being part of this has given me so much more confidence in where my business is heading. And in fact I feel like a different person now to where I was 6 months ago who is not only showing up consistently but with more belief in myself.”
"I'm far less cautious about visibility than I was… and the conversations I'm having with my business partner about growth are better than ever. Fi was both challenging and encouraging in exactly the right measure."
sarah austin
“It's been a delight working with you as usual - your warmth and authenticity and generosity make you an absolute standout among coaches!”
MEGAN BUNTINE
I'm Fi Mims - a certified business and visibility coach, and an award-winning personal branding photographer. I've also run a profitable service-basded business for well over 20 years. During that time I've supported thousands of women to show up and be seen.
At age 53 I'm well and truly in the trenches of midlife. I'm also an introvert and a virgo through and through, so my ideal day is one spent at home reading a book and decluttering, rather than out in a crowd.
Over two decades running my own business I've learnt that you don't need to be louder, younger or more polished to be successful. You need to back your expertise, be known for it, and willing to show up and do the work to make it happen. That's what Amplify is here to help you do.
At age 53 I'm well and truly in the trenches of midlife. I'm also an introvert and a virgo through and through, so my ideal day is one spent at home reading a book and decluttering, rather than out in a crowd.
Over two decades running my own business I've learnt that you don't need to be louder, younger or more polished to be successful. You need to back your expertise, be known for it, and willing to show up and do the work to make it happen. That's what Amplify is here to help you do.
HEY THERE!
YOUR COACH
I'd allow 30 mins per day, but that may vary depending on how much you want to get done. You can do as many or as few as suits your week. In addition, you've got the weekly 90 minute calls plus the final online celebration, which I'd love you to show up to. This is where the best conversations happen.
How much time will I need each week?
All calls will be recorded and shared within 24 hours, and you'll be able to submit any questions you want answered beforehand. The live coaching calls are often where the breakthroughs happen though, so I recommend blocking them out in your calendar.
What if I can't make the live calls?
Honestly, you’re in good company - most women I work with feel exactly the same way. Amplify will help you show up on social media in a more intentional way that feels aligned to who you are. But if social media is not for you, that's fine too. It's only one part of what Amplify touches on - there are multiple ways of being visible and we'll be covering many of them.
I hate showing up on social media. Is this for me?
Due to the nature of this offer, refunds are not available after purchase.
Are refunds available?
